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© 2026 Sport Music Group (SMG). All rights reserved.
BUILT FOR THE CULTURE. BUILT FOR THE WORLD.
★ The Story of Sport Music Group

MORE THAN SPORTS.
MORE THAN MUSIC.

Sport Music Group is a global entertainment platform connecting sports, music, culture and fans through powerful digital experiences — built for the culture, built for the world.

Watch Our StoryJoin the MovementExplore the Ecosystem
24.5M+
Global Fans
48
Countries
10
Platforms
1M+
Monthly Streams
"We don’t just play the game.
We are the soundtrack behind it."
— The SMG Manifesto · Est. 2018
01 · Our Journey

THE STORY

From a single idea to a global cultural movement — six milestones that shaped the SMG ecosystem.
2018
The Origin
A vision was born to unite two powerful worlds: sports and music.
2019
The Vision
To create a global platform where fans, athletes and artists connect.
2020
The Connection
Bringing together sports anthems, original music and iconic moments.
2021–2023
The Evolution
Expanding into radio, podcasts, live events and global community.
2026
The World Cup
The world’s biggest stage accelerates our global movement.
Beyond 2026
The Future
A permanent global platform that will inspire generations to come.
02 · Purpose

MISSION & ECOSYSTEM

Our purpose and the 7 platforms working as one unified global experience.

Our Mission & Vision

Mission

To create and distribute high-impact sports and music media that connects cultures, fuels passion and elevates global storytelling.

Vision

To become the leading global sports music entertainment platform — built for the culture, built for the world.

The Ecosystem

One platform.
Seven integrated experiences.
Music
Albums & singles
Sports
News & highlights
Live Events
Concerts & games
Radio
24/7 stations
Streaming
Live & VOD
Podcasts
Stories & talk
Shop
Official merch
Fan Zone
Community hub
AI Translation
24 languages
03 · The Sound

SDQ & GLOBAL REACH

The official music group behind SMG, connecting fans in over 48 countries.
SDQ
The Official Sound

Creating the soundtrack of global sports culture.

SDQ produces original anthems, scores and collaborations that move stadiums, players and fans worldwide.

Listen on Music ›
Global Reach

One World. One Language. Millions of Voices.

48
Countries
24
Languages
24.5M
Active Fans
★ Accelerator

WORLD CUP
2026

48 countries. 1 passion. The world is watching — and SMG is the soundtrack.

View Match Schedule ›
48
Nations
104
Matches
3
Host Countries
245
Days to Kickoff
04 · Foundation

OUR VALUES

Eight principles that drive everything we build and every story we tell.
Innovation
We push the boundaries of what’s possible in sports & music media.
Energy
We bring the fire that turns moments into movements.
Passion
We live for the game, the music, and the culture around them.
Culture
We celebrate diversity and the stories that connect us all.
Youth
We empower the next generation of athletes, artists and fans.
Global
We are borderless — fans, music and stories from everywhere.
Entertainment
We create iconic experiences that fans want to share and remember.
Community
We grow together — every fan, every voice, every nation.
05 · The Faces

GLOBAL AMBASSADORS

Athletes, artists, creators and leaders representing SMG in their countries.
Neymar Jr.
Brazil · Football
Serena W.
USA · Tennis
J Balvin
Colombia · Artist
Giannis A.
Greece · Basketball
DJ Khaled
USA · Producer
Aaron Judge
USA · Baseball
06 · What’s Next

BUILT TODAY. DESIGNED FOR TOMORROW.

Technology, innovation and creativity powering the future of sports & entertainment.
The Future of SMG

What we’re building.

Real-time global communication, immersive live experiences, gamified fan engagement and AI-powered personalization — all in one ecosystem.

AI Translation
Real-time global communication
Mobile App
Your all-in-one SMG experience
Live Streaming
Next-level sports experiences
Gamification
Challenges, rewards & leaderboards
Smart Fan AI
Personalized and real-time
Global Expansion
More markets, more languages
By the Numbers

A global movement.

Numbers that keep growing every day. Real fans. Real reach.

24.5M+
Fans Worldwide
10+
Platforms
600+
Cities
48
Countries
150+
Ambassadors
1M+
Monthly Streams

BE PART OF THE MOVEMENT.

This is more than a brand. This is your culture. Join 24.5M+ fans living the energy of sports & music.

Join Fan Zone Listen Now